SuperPlayground 2026: Superstudio Village Milan

The Milan Design Week 2026 marks a historic expansion for the city’s creative landscape with the launch of SuperPlayground. This visionary project finds its home in the newly inaugurated Superstudio Village, a regenerated industrial hub located at via Negrotto 59, Bovisa.
This isn’t just a new venue; it’s a manifesto for the future of design, focusing on social design, sustainability, and experimental research.

From April 20 to 26, 2026, Milan will be connected through three distinct visions:
• SuperNova | Superstudio Più (Tortona)
• SuperCity | Superstudio Maxi (Barona)
• SuperPlayground | Superstudio Village (Bovisa)

This year’s global scale is staggering: 70 projects, 91 brands, and 88 designers hailing from 19 nations across four continents. While the project spans the city, the beating heart of international prestige remains the Tortona district with SuperNova.

Discover SuperNova at Superstudio Più 

Graphic Days

The urban regeneration: Superstudio Village

Superstudio Village is the standout news of 2026. Once a disused factory, it has been transformed into a cutting-edge location that sets a new national standard for sustainability and high-tech infrastructure. As an “Agora of the future,” it serves as a bridge between the historic design districts and the rising creative energy of the Bovisa area.

Discover SuperCity at Superstudio Maxi

Superstudio Village

The Soul of SuperPlayground: key installations

SuperPlayground is designed as an open environment where visual languages and international sensitivities meet. Three major projects anchor the experience:

– ‘Keep Your Bubble’ by Lousy Auber: The Slovak visual artist presents a monumental, “soft” architecture made entirely from recycled hot-air balloon fabrics. This immersive piece invites visitors to physically enter the space, reflecting on the themes of reuse, personal boundaries, and collective transformation.
– Graphic DaysⓇ – The Milan Debut: For the first time since its 2016 inception in Turin, this festival brings its innovative format to Milan. It features:

• The “Posterheroes” exhibition, showcasing 14 editions of the international contest
• A multisensory immersive installation based on experimental visual languages
• An experiential space dedicated to artisanal printing and collective urban regeneration
• ‘ARIA’ by FOOD DESIGN STORIES: A curated project that treats air as an invisible, connective element

Through a lightweight, suspended installation, it investigates the delicate relationship between sustainable materials, food culture, and sensory storytelling.

Riccardo Toldo at SuperPlayground

The Global Open Call: 33 Designers to Watch

The heart of SuperPlayground is based on 33 international projects selected among over 200 candidates across 30 countries. These designers express the ‘new guard’ of global design:
Abele Malpiedi, ABREHAM, Acmé, Ahmad Hamad, Atelier Stilum with Iplex Design, Ayça Yılmaz Design, Badih Ghanem Architecture & Design, Chris Ruhe, Claudia Martinelli, Federica Ciotola, Francesca Fossati, Giorgio Bena, Holcim Italia supporting Nadia Vallino, IJK studio, Jan Meusburger, JONDAL, LMStudio, Mara Bragagnolo, Michele Bussini, Monia Giannini, Pepita Design, Po-Wei Chen, Riccardo Cenedella, RICCARDO TOLDO, Rowena Liangru Lu, Studio Lecker, Tamiati, Testatonda, Uneven Objects, YAF STUDIO, YET:FAB, YIELD Studio, Zade Design Crafts Studio.

Testatonda

Day-to-Night: a dynamic cultural program

SuperPlayground functions as a living laboratory:
– Workshops & Talks: Morning and afternoon sessions dive deep into the social impact of design, contemporary craftsmanship, and inclusion.
– The Opening Night: Curated by Negri Firman PR & Communication, the inauguration features a poetic performance by choreographer Yoann Bourgeois. His exploration of gravity and movement activates the space and introduces the scenographic installation by Moooi.
– Evening Performances: As the sun sets, the Village transitions into a hub for live music and performances, fostering direct dialogue between the public and the designers.

Strategic Connectivity: Three Locations, One Vision

Superstudio Design 2026 is a massive ecosystem involving 91 brands, 88 designers, and 70 projects spread across three strategic venues:
– Superstudio Maxi: 15 projects, including art-design dialogues
– Superstudio Più: 14 projects and 5 art exhibitions
– Superstudio Village: 3 special projects and 33 open-call designers

How to get there: A dedicated shuttle service will connect the three venues every 30 minutes on April 19th, 21st, and 23rd. Additionally, Lime (Official Mobility Partner) provides e-scooters and bikes for easy access between Tortona, Barona, and Bovisa

Plan Your Visit: Shuttles & Digital Pass

Superstudio Design 2026 provides a Single Digital Pass.
• Registration: Free and available on the official website’s “Visit” page.
• Dedicated Shuttle Service: Connecting the three venues every 30 minutes on Sunday 19th, Tuesday 21st, and Wednesday 23rd
Superstudio Design 2026 makes it easy to navigate between its three main venues (Superstudio Maxi, Superstudio Più, and Superstudio Village):
• Sustainable Mobility: Official partner Lime provides a fleet of e-scooters and bikes to travel between Tortona, Barona, and Bovisa

	SuperPlayground
Venue	Superstudio Village
Address	Via Negrotto 59, Milan (Bovisa District)
Opening Hours	11:00 AM – 11:00 PM (11:00 – 23:00)
Entry Policy	Free via Single Digital Pass (Registration required)
Shuttle Dates	Sunday 19, Tuesday 21, Wednesday 23
Frequency	Every 30 minutes connecting all three venues
Locations Covered	Superstudio Village (Bovisa), Superstudio Più (Tortona), Superstudio Maxi (Barona)
Alternative Transit	Lime e-scooters/bikes (Official Mobility Partner)