MIFF – Malaysian International Furniture Fair, celebrates its 30th anniversary with the 2024 edition. Established in 1995 by Tan Chin Huat, who is still chairman of the fair today, MIFF has grown over the years into an ever-larger event, now occupying two fair venues. MIFF’s 600 or so exhibitors, in fact, are divided between WTCKL (World Trade Center Kuala Lumpur) and MITEC (Malaysia International Trade & Exhibition Center).
The next edition takes place March 1-4, 2024
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MIFF 2018 view, WTCKL hall
MIFF – Malaysian International Furniture Fair History
In 2012, UBM (United Business Media), one of the world’s largest trade show organizers, acquired MIFF, thus accelerating its development. To get an idea of the evolution, in 2011 MIFF occupied 30,000 square meters of exhibition space in one location, with 450 exhibitors. In 2015, MIFF began expanding with the opening of the new MITEC exhibition center; in 2019, UBM changed its name to Informa Markets. The exhibition space of MIFF 2024 will be 100,000 square meters, with 673 exhibitors.
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MIFF 2023 – MITEC view
Today, MIFF is the largest B2B furniture fair in Malaysia and Southeast Asia and aims to become the largest as well. Among MIFF’s strategic partners, the Muar Furniture Association (MFA) holds a prominent role. In fact, the Association occupies an entire pavilion at MITEC Level 1. Confirming the importance of MIFF as a leading trade fair in Southeast Asia, exhibitors come mainly from Australia, Cambodia, China, India, Indonesia, Hong Kong, Japan, Taiwan, South Korea, Thailand, Turkey, Vietnam, the United Arab Emirates, and the United States.
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MIFF 2018, SJY booth
Highlights
Among MIFF’s highlights for buyers is the Valued Visitor Program, which offers free hotels to new buyers who visit MIFF for the first time.
In addition to the trade show, MIFF is a platform to showcase young designers and product innovation. The showcase dedicated to young designers, xOrdinary, hosts projects by young designers and start-ups. On the other hand, the MIFF Furniture Design Competition (FDC) awards the best products from the competition, established in 2010. For the 2024 edition, the MIFF Furniture Design Competition theme is “Chair-volution.”
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MIFF 2022, Furniture Design Competition exhibition
Not only young designers: exhibiting companies can also compete to win two awards, the Best Presentation Award and the Furniture Excellence Award. As the name suggests, the awards go to the best products and the best booths.
Why visit
MIFF – Malaysian International Furniture Fair is Southeast Asia’s most important and oldest furniture fair, with a 30-year history.
The product sectors are broad, covering all areas of the home, as well as children’s furniture. In addition, this is one of the fairs with the widest offering of wood furniture. The selection is rounded out with office furniture, hosting some of the best Asian companies.
The extensive program of industry seminars allows visitors to keep informed and up-to-date on all the latest trends.
Thanks to the Malaysian government’s diplomacy, Malaysia’s visa policy makes it easy for many countries to obtain visas to visit.
Last but not least, Kuala Lumpur is a very welcoming city. MIFF’s agreements with several hotel chains allow it to offer a very high level of hospitality, in some of the best hotels in Kuala Lumpur. An opportunity to visit one of the most friendly and international cities in the world, modern and efficient.
MIFF Malaysian International Furniture Fair, Kuala Lumpur, March 1-4, 2024
MIFF is for professionals only
It runs in two locations:
WTCKL and MITEC, Kuala Lumpur
Size: 673 exhibitors, over 20,000 visitors in 2023
Visit MIFF.com.my website for more info