CIFF Shanghai 2024: great design was on stage in China’s most international city!

The 54th CIFF Shanghai has just ended, leaving all visitors with amazement at the incredible quality achieved by the companies that chose this rooftop to exhibit their products. Many brands furniture, and the Italian Lifestyle lounge to impress visitors.

The 54th edition of CIFF Shanghai, China’s International Furniture Fair, held annually at the National Exhibition and Convention Center (Shanghai Hongqiao), has just ended. With the theme “Design Empowerment – Dual Internal – External Drive,” the fair articulated into the thematic areas Design Eden – Contemporary Design Trade Fair, Sofa Pavillon, Smart Sleep Pavillon and Living & Dining Rooms Funiture Pavillon hosted the 5 CIFF WMF, CIFF Upholstery Tech, CIFF Offices & Public Spaces Exhibition, CIFF Urban Outdoor Furniture Exhibition and CIFF Home Textiles & Accessories Lifestyle Exhibition; thus bringing together the entire furniture supply chain under one roof.

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CIFF Shanghai 2024

The event gathered more than 1,300 brands in an exhibition area of 300,000 square meters. It also attracted 89,433 trade visitors, including 10,486 overseas. The presence of international visitors at CIFF Shanghai increased by 18.31 percent, demonstrating the ongoing transition of Chinese companies from “exporters of products” to “exporters of brands.”

The balance of this edition is undoubtedly successful, not only because of the number of attendees or the phenomenal size achieved but, above all, because of the original design of the products, the quality of the booths, and the demonstrated ability of the companies to offer innovative solutions for good living at home as well as in the office, in public spaces as well as outdoors.

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Outstanding brands, booths and furniture

Some of the brands that contributed to making this latest edition were remarkable.

CAMERICH pursues the sustainable “zero waste” choice of the “Transit Garden.” Its booth told about the products and the packaging process. Moreover, the space enhanced the interaction between people, the real protagonists.

HC28 Cosmo made customization standard and standardization customizable. All products are modular, reducing waste and elevating overall aesthetics.

CHIC CASA collaborated with Rison Home and imported appliances from V-ZUG, to create a unique style. The chic style was also rich in artistic details, such as mosaics and murals.

COOMO showcased lifestyle, comfort, and beauty through eye-catching products and gathering trendy products from international brands.

DAaZ presented minimalist and understated design products, featuring unconventional materials and proportions.

Higold presented the new collection, with a unique design and simple lines inspired by the 1960s.

MARATTI presents Earth Forest Space, designed to create an innovative community and a functional hub for agile organizations.

CIFF Shanghai is not just business. This year, CIFF Shanghai resulted in 15 exhibitions spanning various fields: trends, lifestyle, and design culture, as well as a plaza where people could meet and engage with each other.

The Italian Lifestyle Lounge

The Italian Lounge is an event focused on exploring Italian design and Lifestyle, which took place during CIFF Shanghai 2024. It was a successful first experience to propose and promote companies, products, professionals, concepts, and Italian values in China in a new, effective, and synergic way. Conceived and organized by Edimotion, the Italian Lounge was curated by AIPI, the Italian Association of Professional Interior Designers. The design was by Davide Pavanello Lab, with Laminam, Masiero, and Natuzzi Italia among the brands selected for the lounge. The media partners were Designwanted and The Design Week Guide. The Italian Lounge also hosted a Forum on Italian design and Lifestyle.

Moderated by Fabrizio Todeschini, of Edimotion, the forum hosted Peter Bao, head of marketing at CIFF Shanghai, for institutional greetings. Roberta Mutti, editor-in-chief of The Design Week Guide, described how the Italian Lifestyle is an extraordinary combination of various cultural aspects that touch multiple fields, such as furniture, fashion, food, automotive, and more, as well as the places and architecture that house them. This made Italy the premier destination for design tourism.

Sebastiano Cattiodoro, project director at Vudafieri Saverino Partners Studio, shared stories of significant completed projects worldwide and in China. Davide Pavanello, Juan Torres, creative director of DesignWanted, and Andrea Busanelli from Laminam, China, offered their perspective on Italian design and brands. Qiu Zhiyun, a Chinese journalist and content director at Z Media, expressed his perspective on the Italian Lifestyle, which can be perceived in every place and at every moment, in Italy.