Maison&Objet January 2024: a new beginning

maison&objet january 2024

Despite those who declared the end of fairs and meetings with the Covid pandemic, four years after the severe emergency, people are back to traveling and seeing each other live. And the trade fairs are gradually catching their breath, though in some cases certainly scaled back. What had already emerged in the pre-Covid period is that today fairs are losing progressively their commercial function, becoming more and more platforms for exchange, cultural as well as commercial.

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Maison&Objet 2024

Maison&Objet 2024 – Future On stage. Photo Anne-Emmanuelle Thion, courtesy Maison&Objet

Maison&Objet January 2024: source of inspiration

And it’s with this in mind that one of the first trade fairs of the year, Maison&Objet, the Paris show, is making a comeback after a forced hiatus due to the pandemic. Maison&Objet, held in Paris from January 18th to 22nd, 2024, focused on inspiration, curating, solutions. Three words that point to the new direction that post-Covid fairs are taking. On the one hand, they must be sources of inspiration for all the professionals who visit them, looking for ideas and trends. To this, they must add a special focus in the selection of exhibitors and collateral exhibitions. On the other hand, they must offer practical solutions for buyers, retailers, and designers.

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maison&objet january 2024

Domani booth at Maison&Objet 2024, the new Melides collection by Vincent Van Duysen

Maison&Objet January 2024 edition, which occupied seven pavilions, hosted 2,516 brands, up 9 percent from 2023. There were more than 70,000 visitors, also up 5 percent from 2023. Confirming the renewed interest in trade shows, visitors from the United States increased by 8 percent, and those from Asia by 83 percent. The top source countries for Asian visitors were Japan (up 52 percent), India (18 percent), and China, which is returning. Another data point of interest is that, at Maison&Objet January 2024, French visitors were 58 percent, while those from abroad were 42 percent; a side note is the decline in Europe, which suffers from a complex economic situation. It can also be noted that among visitor profiles, interior designers showed the most robust growth, with +8%, followed by hospitality professionals (+2%) and retailers (+1%).

maison&objet january 2024

Maison&Objet January 2024, What’s New In Decor. Photo Anne-Emmanuelle Thion, courtesy Maison&Objet

What’s New? at Maison&Objet, January 2024

The January fair in Paris, Maison&Objet, for the 2024 edition has sought an overall reorganization by theme. WHAT’S NEW? In Decor; WHAT’S NEW? In the Retail and Hospitality Lab, these were the macro-themes of reference.
Among the special installations, two stood out in particular. At the entrance to Hall 7, “Signature” Hall, was “Alchemy,” an immersive installation by Baccarat. The crystal Maison, recognized worldwide as a flagship of French craftsmanship, chose Maison&Objet to celebrate its 260th anniversary.

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maison&objet 2024

Maison&Objet January 2024, Baccarat. Photo Anne-Emmanuelle Thion, courtesy Maison&Objet

Mathieu Lehanneur, Designer of the Year 2024

On the other side of the path, however, a second highlight was the setting of Maison&Objet’s Designer of the Year 2024, Mathieu Lehanneur. The designer of the Olympic Torch for Paris 2024 created exclusively for Maison&Objet the installation “Outonomy”, in a monochrome yellow.

Discover Mathieu Lehanneur, Designer of the Year at Maison&Objet January 2024

maison&objet january 2024

Mathieu Lehanneur, Outonomy. Photo Felipe Ribon, courtesy Maison&Objet

As part of “WHAT’S NEW? In Decor,” Elizabeth Leriche proposed “About new territories,” an exhibition on the theme of Maison&Objet 2024, Tech Eden. An immersion in dreamy and mysterious nature, featuring sophisticated patterns and intense colors, reproducing the Tech Eden theme in interior design.
Alongside these leading names, Maison&Objet January 2024 also presented the new avant-garde in design through several programs. The Rising Talent Awards featured seven young international talents who interpreted the season’s theme, “Tech Eden.” The pieces combined “high tech and savoirfaire,” blending excellence of gesture with technological innovation. “Future On Stage,” Maison&Objet’s incubation program for young brands, on the other hand, awarded three brands that presented recycled, recyclable and aesthetically inspiring products and materials.

Discover Milano Home 2024

maison&objet january 2024

Maison&Objet, January 2024, Future on Stage. Photo Anne-Emmanuelle Thion, courtesy Maison&Objet

For the hospitality sector, Maison&Objet January 2024 presented several installations, brands, and talents that make it clear how the Ho.Re.Ca. world is changing. In terms of interior design, today hospitality is more symbiotic with the residential market than ever, allowing interior designers to move seamlessly between the two.

The Talks program was a great success. Visitors had the opportunity to see an inspiring international cast on the same stage, including Martyn Lawrence Bullard, Ramdane Touhami, Martin Brudnizki, Charles de Vilmorin, Andrea Trimarchi (Formafantasma), and Nelly Rodi, a loyal friend of Maison&Objet for thirty years now.

maison&objet 2024

Maison&Objet January 2024, The Talks

What’s New? In Retail

An eye is also on retailers, an ever-important segment of the public. In addition to products, the fair offers exhibitions and inspirations for better organizing the retail spaces of the future. Here, the “Sustainable” track provided an answer to the growing demand, across all professions, for what’s new and brands committed to reducing their carbon footprint (in both materials and products).

Maison&Objet will be back from September 5-9, 2024, to continue celebrating its thirty years in a second, equally dynamic installment to foster the growth of decor, hospitality, and retail. In the City of lights, Paris Design Week will take over from Maison&Objet In The City, inviting all design enthusiasts to discover exceptional installations. Meanwhile, the energy continues online on the digital platform, MOM, which now allows professionals to place orders directly with brands.

Some images from Maison&Objet 2024


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