Salone del Mobile.Milano 2024

The Salone del Mobile.Milano 2024 is back from April 16 to 21, in Rho-Fieramilano halls, like every year. But what are the new features of the next edition, the 62nd? Let’s see what we can expect from this event, which promises to be as interesting as ever.

Highlights of the Salone del Mobile.Milano 2024

Salone del Mobile Milano Dates: April 16-21, 2024
Salone del Mobile Milano Location: Rho-Fiera Milano
Opening hours: 9:30 a.m.-6:30 p.m.
Press hours: 8:30 a.m.-6:30 p.m.

Co-located shows
Salone del Mobile.Milano
Eurocucina
FTK Technology for the Kitchen
International Bathroom Exhibition
Furniture Complements
S. Project
Workplace 3.0
SaloneSatellite

Salone del Mobile.Milano, entrance. Photo Alessandro Russotti, courtesy Salone del Mobile.Milano

The Salone del Mobile in Milan: an event that goes far beyond just a fair

First established in 1961, the Salone del Mobile.Milano is now in its 62nd edition. Thanks to the spontaneous development of many events scattered throughout Milan, since its origins, the Salone has had an incredible expansion outside the pavilions. Over the years, design events in Milan have gradually increased in number. This lead to the “Fuorisalone” phenomenon, or “Milan Design Week.” Today, following this transformation from a trade fair to a design event of global importance, the Salone del Mobile has become a relevant part of Milan’s history. Because of this, its organization now goes beyond the furniture exhibition and becomes a case study in event organization.

As of 2024, in fact, the Salone del Mobile.Milano is activating a collaboration with the Department and School of Design of the Milan Polytechnic to establish a permanent observatory to analyze the Milan Salone del Mobile and Milan Design Week ecosystem. The Observatory will have the task of analyzing the impact of Salone del Mobile.Milano and Milan Design Week on the city of Milan, regarding sustainability, inclusivity, circularity and growth.

Discover more on Milan Salone del Mobile

Lost and Roll, photo Gianluca Vassallo, courtesy Salone del Mobile.Milano

Salone del Mobile.Milano 2024 and the biennial Eurocucina and Salone Internazionale del Bagno

In 2024, the Rho-Fiera Milano pavilions host Salone del Mobile, the biennial Eurocucina, with FTK, and the Salone Internazionale del Bagno (International Bathroom Exhibition). The Salone del Mobile also welcomes S.Project, the section dedicated to contract projects, and Workplace 3.0. And finally, SaloneSatellite also comes back, celebrating 25 years since its first edition, with the show at the fairgrounds and a major exhibition at the Milan Triennale, unique for the occasion. The 2024 edition features over 1,900 exhibitors, including 600 young designers under 35 and 22 international design schools.

Like last year, the exhibition occupies only the ground floor, but the pavilions will have a new layout. Eurocucina, with FTK, will cover halls 2-4, while the Salone Internazionale del Bagno (International Bathroom Exhibition) is set up in halls 6-10. The SaloneSatellite is going to move to Halls 5-7, next to the South entrance; in this way, it will be easier to reach – the SaloneSatellite is the only area of the Salone del Mobile.Milano with free access.

Discover Milan Design Week

A sketch of the new Salone del Mobile.Milano map, courtesy Salone del Mobile

Neuroscience to redesign the paths of Eurocucina, with FTK, and the Salone del Bagno

The Salone del Mobile.Milano asked Lombardini Studio to rethink the routes of the two biennial fairs, Salone del Bagno (International Bathroom Exhibition) and Eurocucina, based on neuroscience. Such an in-depth design of the fair routes takes the event fair to another level. The level at which the exhibition transcends the concept of a market-exhibition to become a cultural platform on a human scale. Through the analysis of visitors’ neurological, emotional, and perceptual reactions to the different routes, the study determined that the loop route is the most intuitive, the easiest to navigate, and the easiest to remember.

So, the 2024 editions of Eurocucina and Salone del Bagno will have a ring route. In practice, the pavilions have a central corridor, and the booths stand along the outer perimeter walls. The central corridor is wider and dotted with relax areas and cultural installations. In short, it will take only 640 meters (about 1,000 steps, considering an average pace) to visit all the booths in these pavilions, compared with 1.2 kilometers previously (about 2,000 steps). Half the steps, then, which means significantly less effort.

Discover the booths at Milan Salone del Mobile 2024

New layout for Eurocucina, sketch by Studio Lombardini 22

SaloneSatellite turns 25

At Salone del Mobile.Milano 2024, April 16-21, the 25th edition of SaloneSatellite, the area dedicated to young designers, up to 35 years old, and design schools, will take place. The theme of the 2024 edition will be “Connecting Design since 1998.” A common thread that underscores the importance of this event, which in 25 years has allowed more than 14,000 young designers to exhibit their work, and dialogue with manufacturing companies. To commemorate such an important anniversary in 2024, SaloneSatellite is planning a major exhibition at the Milan Triennale by Beppe Finessi, with a design layout by Ricardo Bello Dias. Finally, as usual, the SaloneSatellite will also assign the SaloneSatellite Award, now in its 13th year.

Discover Elena Salmistraro, Designer of the Year at Ambiente 2024

Some images from SaloneSatellite past editions

Design events: global culture (with David Lynch)

To confirm the transformation from a trade fair market to an international design and culture event, the Salone Mobile.Milano 2024 includes a series of cultural activities, involving several world-renowned architects and personalities.
Director David Lynch has designed for the Salone the exhibition “Interiors by David Lynch. A Thinking Room,” at Halls 5-7. It consists of two rooms leading to the Salone, two symbolic doors at the South Gate. Generally speaking, film directors are always also interior designers; the sets, thus the interiors of spaces, are founding principles of cinema. David Lynch also has an extraordinary passion for furniture, which he creates with his hands. The Milan Piccolo Teatro cooperated with the exhibition curator, Antonio Monda, and translated Lynch’s artistic thoughts on stage and materially created the Thinking Rooms.

Interiors by David Lynch, rendering by studio Lombardini 22

For more: the lecture program

Also, in 2024, the Salone del Mobile.Milano offers a program of talks with world-renowned architects. Annalisa Rosso has put together a program named “Drafting Futures. Conversations about Next Perspectives,” featuring the most interesting personalities of our time. Every morning from April 16 to 21, 2024, at 11 a.m., talks and panel discussions will take place in the Drafting Futures arena in Hall 14. The protagonists of the lectures will be Francis Kéré, a Pritzker Prize-winning architect; John Pawson, Jeanne Gang, and Maria Porro, the President of Milan Salone. In this edition, right in the Arena, a new project will start, the Salone del Mobile Library, also designed by studio Formafantasma. Next to the Arena will be the Corraini Mobile Bookshop, curated by Corraini Edizioni, with a wide selection of international titles and more than 110 publishers.

City of Lights, the Arena 2023, photo Diego Ravier, courtesy Salone del Mobile.Milano

The Salone del Mobile.Milano: a (more) sustainable Salone

Since the last edition in 2023, the Salone del Mobile di Milano has obtained ISO 20121 certification, the international standard defining sustainable event management requirements. This year, Salone del Mobile confirms its sustainability policy, and improves it even further. Suppliers must be certified and must also provide recycled, recyclable, or reusable materials to construct common parts. It will also make every effort to regenerate consumed resources, absorb the waste produced, and expand the guidelines for sustainable fittings.

Kartell booth at Salone del Mobile.Milano, photo Andrea Mariani, courtesy Salone del Mobile.Milano

Salone del Mobile.Milan 2024 co-located show: Eurocucina

In 2024, from April 16-21, EuroCucina, one of the most influential international events in the kitchen furniture industry, returns, this year in its 24th edition. Inside the Rho-Fiera Milano halls, Eurocucina is set up at pavilions 2 and 4, close to the East Gate. Here, 100 exhibitors will set up booths with their products. But the visitors can also find kitchen furnishings in other booths at Salone del Mobile, where brands propose total looks for furnishing the entire home. Although today the home has become a mixture of spaces and functions, the kitchen reaffirms its central role as a main room for sharing. Therefore, the kitchen design reflects the values of this complex era. The desire for conviviality, well-being, serenity, nature, and sustainability thus leads to environments with many different faces and styles.

Discover imm cologne 

The Alpes booth at Eurocucina 2023, photo Diego Ravier, courtesy Salone del Mobile.Milano

Kitchen decor trends: many different styles

Today, the kitchen is an open and fluid space with a core element, the island. In the contemporary kitchen, the island serves as a base for food preparation, but not only that. Thanks to retractable tops, it can serve as a dining table or work surface for smart working. It now often houses new additions in the base, such as wine cellars or home greenhouses. Responding to the need for tidiness and cleanliness is the return of concealed and walk-in kitchens, which, thanks to increasingly engineered door systems, conceal equipment, appliances, pantries, and faucets. At times, innovative design elements create connections between the kitchen and the living room. Bookcases, open shelving, and modular, articulated, and accessorizable paneling systems connect the rooms in a continuity of style.

Discover imm cologne, the January furniture fair

Some images for Eurocucina 2022

Eurocucina: food takes center stage

We are in Italy, where food is the protagonist of our culture. Therefore, an event about the kitchen must include food, the major player in this space of the home. At the heart of Eurocucina, hence, a large stage will welcome the performances of six international magazines, which will present an unprecedented and original vision of food, today. “All You Have Ever Wanted to Know About Food Design in Six Performances” is the title of these projects. They invite people to think about what “food” is today and what the future looks like in the world ahead. Sustainability, limited resources, technology supporting nutrition-all these topics will be the focus of the talks. The six collaborating magazines are L’Integrale, Family Style, The Preserve Journal, Linseed Journal, Magazine F, and Farta.

Discover Milano HOME

FTK and smart appliances

Halls 2 and 4 of the Milan Salone del Mobile, in addition to Eurocucina, will also host the ninth edition of FTK – Technology for the Kitchen, from April 16-21, 2024. The 2024 edition will be an unmissable opportunity to delve into the state of the art of smart home appliances in times of AI. The underlying theme of all the appliances on display in 2024 is energy savings and the ability to make appliances more efficient, as well as more sustainable in use. AI, moreover, connects all appliances, both in the kitchen and in the rest of the home, thus allowing total control over energy consumption and waste, of energy but not only. In fact, the refrigerator not only consumes less, but also alerts you when food is about to expire, thus enabling further savings.

Discover Milano Home 2024 

The Elica booth at FTK 2022, photo Luca Fiammenghi, courtesy Salone del Mobile.Milano

Salone del Mobile.Milan 2024 co-located show: Salone del Bagno

The Salone Internazionale del Bagno is now in its 10th edition, and takes place in Halls 6 and 10, with a total of 180 exhibitors. On display, there are, of course, bathtubs, showers, faucets, and sanitary ware, but bathroom furniture also plays an important role. Today, the bathroom is a true extension of the living area. Thus, it employs systems and cabinets with shapes and materials suitable for the living area and bedroom as well.
The innovations reflect the continuous evolution of this space, which is gaining more and more value in the domestic space. Actually, today the bathroom is the third room in the house that people invest in. Manufacturers of faucets, sanitary ware, tubs, and showers have invested heavily in materials and energy-saving research for several years. Today, bathroom design is among the most energy-saving. So, water- and energy-efficient faucets, low-flow drains, durable and recyclable materials, as well as recycled materials, are now commonplace. Antibacterial, non-toxic, recycled finishes and coating materials are now the majority among bathroom fixtures and interior design. And, alongside functionality, an increasingly sophisticated art of interior design now finds its place, allowing for environments with all the details coordinated, right down to the drains.

Some images form Salone Internazionale del Bagno 2022 

The Salone del Mobile.Milano: a flagship for Made in Italy

To conclude this brief description of what the Salone del Mobile.Milano 2024 is, and what it represents for the Made in Italy furniture industry, a quick analysis of the state of the furniture supply chain is a must. The industry in 2023 had a turnover of 52.6 billion euros, of which about 20 billion came from exports and 32.7 from the domestic market. So, it closed the year at -8.1 percent over 2022, albeit at higher levels than in 2019. Despite a natural decline in domestic demand, after two years of exceptional growth, the furniture macro system still turned over 28 billion euros, 53 percent of which were exports, despite an uncertain economic scenario.

These numbers confirm both the world’s great interest in Made in Italy furniture and the great interest in the Milan Furniture Fair. And the numbers of professional operators confirm the trend. In 2023, more than 300,000 professionals reached Milan to visit Salone del Mobile and Milano Design Week. Out of these 300,000, 65 percent were from abroad. China was the second in quantity, after Italy, followed by Germany, France, the United States, and Spain, with Brazil and India tied.

Highlights of the Salone del Mobile.Milan 2024

Salone del Mobile Milano Dates: April 16-21, 2024
Salone del Mobile Milano Location: Rho-Fiera Milano
Opening hours: 9:30 a.m.-6:30 p.m.
Press hours: 8:30 a.m.-6:30 p.m.

Co-located shows
Salone del Mobile.Milano
Eurocucina
FTK Technology for the Kitchen
International Bathroom Exhibition
Furniture Complements
S. Project
Workplace 3.0
SaloneSatellite

Size: 1,900 exhibitors, visitors in 2023 over 300,000
Visit Salonemilano.it for info