Name: Milano HOME 2025: a platform shaping the future of retail
Start: 2025-01-23T09:30:00+00:00
End: 2025-01-26T18:30:00+00:00
Location: Rho-Fieramilano

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Milano Home 2025 (Fieramilano) returns from 23 to 26 January 2025, connecting top manufacturers with retail leaders. The event fosters networking and innovation, helping businesses stay essential to consumers. The global home sector faces big shifts. Buying habits, production, and distribution strategies are changing fast. Milano Home champions a “Product Renaissance,” spotlighting quality and craftsmanship. The goal is to guide producers, regions, and retailers toward fresh opportunities.
Specialist stores are at the heart of this movement; these stores link producers, designers, distributors, and customers. In Italy, 38,000 stores sell home products, from furnishings to fragrances, and they employ 100,000 people and generate €16.5 billion annually (Hoover, 2022). Retailers are becoming key players in this Renaissance: they amplify brands and guide consumers toward ethical, sustainable, and innovative choices. These stores highlight quality production, skills, and regional heritage.

Discover the preview of Milan Design Week 2025

Milano Home first edition, 2024

Italian style leads the world

“Made in Italy” continues to drive global demand. Italian home products, known for beauty and innovation, reached €2.6 billion in exports last year. By 2027, exports are expected to grow steadily, averaging +3.3% annually from 2025–2027 (Expoplanning, September 2024).
Milano Home attracts buyers from North America, Asia, the Gulf States, and Europe. Carefully selected by Milano Home Brand Ambassadors, these buyers seek the best of Italian design: for exhibitors, it’s a chance to expand globally and build key international relationships.

Discover Milano HOME 2024

Milano Home 2024

Pavilions and special areas: inspirations and innovations

Milano Home spans four pavilions, each showcasing unique themes:

Elements: Highlights sustainable home décor blending tradition and innovation.
Vibes: Focuses on sensory products like fragrances, fabrics, and immersive experiences.
Mood: Showcases creative designs that bring personality to living spaces.
Taste: Celebrates the art of the table, from cooking essentials to elegant dining.

Special themed areas add depth to the exhibition:

Manifatture in Scena: Explores European craftsmanship and table art with striking displays.
The Green Circle: Curated by architect Isabella Goldman, it showcases sustainable materials and innovations.
Brand Power: Brings award organizers and industry leaders together.
Piazza di Carta: Debuts this year, celebrating paper, stationery, and writing.

Discover Maison & Objet 2025

Milano HOME Academy: training for change

Training plays a vital role in shaping the industry. Milano Home offers 80+ hours of sessions over four days. These include workshops, debates, and presentations. Participants can explore creativity, innovation, digital tools, and market trends. The program provides practical skills and insights in a lively, engaging setting.

Read more on Home Decor Market 2024

Why visit

Milano HOME is the trade fair dedicated to the entire world of home decoration.
It’s a platform where novelty and innovation converge, in a journey through all the worlds of the home. From fragrances to tableware, from decoration to textiles, and up to concept gifts, to discover above all the excellences of the sector, between industrial productions and craft realities, Italian and foreign.

Milano HOME offers a rich program of seminars and talks, along with the exhibition. The Milano Home Retail Academy organizes seminars to train retailers. On the other hand, Poli-design organizes seminars on retail changes resulting from the pandemic.
Finally, Platform magazine manages some lectures, where architects and interior designers show their way of designing.

Overall, the fair is an opportunity to explore the home decoration landscape and its contemporary evolution.