Alcova at Milan Design Week 2025: four locations

Alcova, founded in 2018 by Valentina Ciuffi (Studio Vedèt) and Joseph Grima (Space Caviar), is an itinerant platform that brings together designers, companies, institutions and researchers each year during Milan Design Week to investigate the future of living and making.

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The characteristics of Alcova’s events are the locations. The Alcova team searches for old, abandoned, or otherwise little-used buildings and brings them back to life, even temporarily. The first edition, in Milan in 2028, revitalized an old, abandoned confectionery factory, Cova. Later, Alcova set up exhibitions in an abandoned wing of Milan Military Hospital and in Milan former and abandoned public Slaughterhouse.

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House of Lyria at Alcova 2021

In 2024, in a strange choice that turned out to be very successful, Alcova set up two exhibitions, in two locations outside Milan, in the city of Varedo.

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Villa Borsani, Alcova 2024, photo Piergiorgio Sorgetti, courtesy Alcova

The second feature of Alcova’s events is the selection of emerging design and designers, from all over the world. In 2023, Alcova also debuted with an American edition, during Design Miami.

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Alcova at Milan Design Week 2025

The ninth edition of Alcova returns to Varedo April 7-13, for Milan Design Week 2025. In the wake of last year’s success, Alcova expands its presence with four distinct venues: the former SNIA factory and Pasino greenhouses, in addition to Villa Bagatti Valsecchi and Villa Borsani from the previous edition.

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Alcova Milan Design Week 2025, photo Piergiorgio Sorgetti, courtesy Alcova

These new locations define the interaction between domestic environments and industrial spaces, equally recovered from abandonment. The Pasino greenhouses, once home to one of Europe’s most extensive white orchid cultivations, present a spectacular natural setting. The former SNIA factory, a key site in Italy’s industrial history, stands out as a forgotten gem in the Milan suburbs. The factory’s smokestack and the clean, geometric lines of its glass facades tell the story of another era. Its large spaces will host installations dedicated to innovative production techniques, winking at Italian industrial history.

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Alcova Milan Design Week 2025, photo Piergiorgio Sorgetti, courtesy Alcova

Mosca Partners: two locations

MoscaPartners, with Design Variations, also returns to Milan Design Week 2025 with two locations. Design Variations, formerly Litta Variations, the event organized by MoscaPartners, has always stood out both for its historic locations in the center of Milan and for selecting designers and architects particularly active in the search for sustainability. As of 2024, Design Variations will feature the Garage on Viale Gorizia.

mosca partners milan design week 2025

The Garage by Mosca Partners at Milan Design Week 2025

It is a unique example of industrial architecture in downtown Milan, built in 1938 by builder Giovanni Comisasca. Later, Marco Zanuso designed an extension, between 1946 and 1950, with artistic facades by Gianni Dova. Design Variations selects innovative materials and products based on sustainability.

MoscaPartners’ new location for Fuorisalone 2025 is Palazzo Stampa di Soncino, a 16th-century building in the center of Milan, which has never hosted public events until now. This unique space offers indoor, covered, and outdoor spaces, creating a perfect setting for an event during Milan Design Week 2025.

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Palazzo Stampa di Soncino, photo Giovanni Dall’Orto, Creative Commons

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Connected Worlds is the theme of the Fuorisalone, an essential part of Milan Design Week 2025, which will take place from 7 to 13 April 2025. Like every year, in conjunction with the Salone del Mobile.Milano, 8-13 April 2025, Milan will host the Fuorisalone, which, together with the Salone, creates the Milan Design Week.

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Lasvit at Milan Design Week 2024

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Milan Design Week: the biggest

For about 15 years, in various cities, not necessarily major metropolises, events revolving around design have sprung up, inspired by Milan Design Week, the mother of all design weeks. The Milan Design Week arose spontaneously, from below, as a sum of side events to the Salone del Mobile. Until the late 1980s of the current century, Milan Design Week did not exist. There was Salone del Mobile, the third week of September. September is still summer in Milan, but the weather is warmer and more pleasant than July, so it’s a good moment for outdoor evening events.

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Pallucco at Mattatoio, 1989, Milan Design Week

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The Salone del Mobile.Milano is the world’s most important furniture fair and, over the years, has transformed into a lifestyle event of global resonance. It shares excellent success with Fuorisalone, the complex of side events with which it generates the Milan Design Week. Fuorisalone, in fact, goes much further and also involves consumer electronics, watchmaking, fashion, and now AI, as well as furniture, of course.

It is always little talked about, but in fact, much of the fame of the Salone del Mobile.Milano is owed to the care exhibiting companies devote to the displays, which internationally renowned architects often design. The architecture of the stands and fittings in the city thus adds up to the creativity of the exhibitions and products to generate the phenomenon called Milano Design Week, or Fuorisalone, if we speak only of the collateral events in the city.

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The 2024 edition of CIFF Guangzhou took place on March 18 to 21 and March 28 to 31. This was the first truly international edition since the pandemic boomed with the highest number of visitors ever. In the eight days of the exhibition (four for home and outdoor furniture, four for contemporary office design and contract furniture), 363,449 trade professionals visited CIFF Guangzhou, an increase of 22.06 percent over 2019. CIFF is thus confirmed as the world’s largest trade fair for the furniture industry. It also has a great international resonance, thanks to 51,025 visitors from 178 countries.

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The Salone del Mobile.Milano 2024 is back from April 16 to 21, in Rho-Fieramilano halls, like every year. But what are the new features of the next edition, the 62nd? Let’s see what we can expect from this event, which promises to be as interesting as ever.

Highlights of the Salone del Mobile.Milano 2024

Salone del Mobile Milano Dates: April 16-21, 2024
Salone del Mobile Milano Location: Rho-Fiera Milano
Opening hours: 9:30 a.m.-6:30 p.m.
Press hours: 8:30 a.m.-6:30 p.m.

Co-located shows
Salone del Mobile.Milano
Eurocucina
FTK Technology for the Kitchen
International Bathroom Exhibition
Furniture Complements
S. Project
Workplace 3.0
SaloneSatellite

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Salone del Mobile.Milano, entrance. Photo Alessandro Russotti, courtesy Salone del Mobile.Milano

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Guest of Honour at the Stockholm Furniture Fair 2024 is Formafantasma, the Italian design duo. In today’s design scene, the Formafantasma studio stands out as one of the most prolific. In fact, the studio has exhibited his works in galleries and museums worldwide. The research-intensive studio uses design as an agent of social and environmental transformation. Its mission is to demonstrate that design is much more than a tool for conceiving objects; it can change entire systems.

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Formafantasma, photo by Gregorio Gonella, courtesy of Stockholm Furniture Fair

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Elena Salmistraro, a designer from Milan, is the Designer of the Year at Ambiente 2024.
Product designer and artist born and based in Italy, Elena Salmistraro has been permanently on the list of the 100 most important design personalities of AD Italy, Germany, and France, and Marie Claire Maison for years.
In 2022, she won the Frame Design Award as “Best Designer,” and in 2023, Forbes magazine included Elena Salmistraro in its list of 100 successful Italian women.

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Elena Salmistraro (photo from Elena Salmistraro website)

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Mathieu Lehanneur , who designed the Olympic Torch and the Olympic Cauldron for Paris 2024, is “Designer of the Year” at Maison & Objet 2024. This award honors a prominent personality in the international design scene at each January edition. During Maison & Objet, January 18-22, 2024, Mathieu Lehanneur will create a setting dedicated to his work, Outonomy.

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The Mathieu Lehanneur headquarter. Photo Felipe Ribon, courtesy Maison & Objet

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After the virtuous growth during the Covid emergency, the home decor market is settling. According to market forecasts, from 2024 to 2027, it will grow by more than 4% in value.

Discover Milano HOME, the new trade fair dedicated to the home decor

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