MiTo Design Connections is a unique initiative aimed at strengthening the creative and cultural link between the cities of Turin and Milan. With the goal of enhancing the visitor and exhibitor experience for the 2025 edition of Salone del Mobile and Fuorisalone, MiTo Design Connections offers a complete hospitality and accommodation service. This way, Milan Design Week connects Milan and Turin, making it easier than ever to explore both cities during one of the world’s most important design events.

More than just a convenient place to stay, Turin — only 40 minutes from Milan by train — becomes a vibrant destination in its own right, offering visitors an unforgettable blend of design, art, culture, and gastronomy. Through a curated selection of exclusive events, exhibitions, and cultural experiences, guests are invited to discover the city’s creative soul while enjoying moments of relaxation and inspiration.
From premium hotel packages to seamless train services, and from partnerships with iconic cultural destinations to curated design experiences, MiTo Design Connections transforms Turin into a dynamic extension of Milan Design Week — the perfect setting for combining professional networking with authentic cultural exploration.

turin design

The Circolo del Design in Turin

Celebrate Design in Turin from April 4 to 20, 2025

For over two weeks, from April 4 to 20, 2025, Turin joins Milan in celebrating design, hosting a rich program of events, exhibitions, and immersive experiences across the city. From pop-up installations to design talks, culinary experiences, and art-meets-design happenings, the city becomes a vibrant stage for creativity and innovation.

Discover Milan Salone del Mobile 2025

turin design

The Nuvola by Lavazza

AMTS – Auto Moto Turin Show

Following the overwhelming success of its debut edition, AMTS – Auto Moto Turin Show is back, running from April 4 to 6, 2025, at Lingotto Fiere and Oval. More than just an exhibition, AMTS has established itself as a must-attend event for car and motorcycle enthusiasts, design lovers, and technology fans alike.
Organised by GL events Italia, AMTS once again hosts Italy’s largest indoor tuning event in collaboration with ETT – Expo Tuning Torino, showcasing some of the most spectacular customized vehicles in the country. Outside the halls, the excitement continues with adrenaline-fueled performances, including acrobatic stunt shows and high-energy drifting demonstrations.
New for 2025, visitors will also have the extraordinary opportunity to experience the thrill of motorsport firsthand with Taxi Drift rides, where professional drivers take you on a heart-pounding journey inside a real race car.

Discover the Milan Design Week essentials  

turin design

OGR Torino

Digital Days in Turin

Step into a boundary-breaking digital ecosystem where ideas, people, and technologies flow seamlessly together, blurring the lines between the physical and virtual worlds, and between human creativity and artificial intelligence.
Digital Days is a celebration of innovation in constant motion, where connections expand, collaborations form, and new opportunities take shape. With a diverse program of talks, workshops, interactive installations, and live demos, Digital Days invites visitors to experience the future of creativity and technology, where everything — and everyone — is in flux.

The countdown has begun for the Milan Salone del Mobile 2025, 63d edition (8th-13th April, Fiera Milano, Rho). Once again, it promises to be the industry’s top international event. More than 2,000 exhibitors (38% from abroad) will showcase their work. The event will feature 148 brands, including both first-timers and returning names. The exhibition space spreads over 169,000 square meters.

Read more about Milan Salone del Mobile

milan salone del mobile 2025

A major highlight is the much-anticipated return of the Euroluce Biennial after the success of The City of Lights in 2023. This edition will span over 32,000 square meters and host more than 300 brands from 25 countries. SaloneSatellite will also shine, presenting 700 designers under 35 and 20 international schools and universities.
These figures reflect the result of intense scouting and promotional efforts. Every year, the event gains the trust of a national and international supply chain. The suppliers see Salone as a strategic hub for business, sustainable innovation, and global expansion. The 2024 edition attracted over 370,000 professionals from 146 countries.

The scale of the exhibition speaks for itself. The Italian brands exhibiting in April generate a total turnover of Eur 9,238,429,199. It represents 34% of the national Furnishing Macro System (Eur 21 billion from 21,000 companies). Adding to this, foreign brands contribute Eur 6,989,984,073 in total turnover. These numbers confirm the upward trajectory of Salone, an ecosystem that fuels growth and promotes an innovative, sustainable, and future-oriented business model.

Discover Milan Salone del Mobile 2024

milan salone mobile 2025

Entrance at Salone del Mobile.Milano 2024

Milan Salone del Mobile 2025: a visionary cultural programme

New ideas will drive a high-level Cultural Programme featuring three site-specific installations. At the Salone and in the city, visitors will experience:

  • Pierre-Yves Rochon – Villa Héritage (Pavilions 13-15)
  • Paolo Sorrentino – La dolce attesa (Pavilions 22)
  • Robert Wilson – Mother (Museo Pietà Rondanini, Castello Sforzesco)

A multidisciplinary spotlight will focus on lighting design, the star of the first edition of The Euroluce International Lighting Forum (10th-11th April, The Forest of Space Arena by Sou Fujimoto, Hall 2). The Drafting Futures Talks and Round Tables will bring together leading minds from various fields.

Finally, a bold communication campaign, Thought for Humans., will emphasize how every project must cater to human needs with emotional intelligence.

The Euroluce Biennial

Following the success of The City of Light in 2023, excitement is high for Euroluce’s return. More than 300 exhibitors, 46.5% from abroad, will showcase their work. The event will reaffirm itself as the global reference point for lighting design.
Technology, sustainability, AI integration, and biophilic design will shape the sector’s evolution. Users will gain greater control over lighting systems, creating tailored atmospheres and immersive environments.
A major new feature in 2025 is the first edition of The Euroluce International Lighting Forum (10th-11th April, Hall 2). Over two days, more than 20 international speakers -including lighting designers, architects, artists, set designers, scientists, biologists, anthropologists, astronomers, and psychologists – will explore the future of lighting through a multidisciplinary lens.

Read more about Milan Design Week

Under the surface installation, 2024

The venue, The Forest of Space Arena, will be a striking setting designed by acclaimed Japanese architect Sou Fujimoto. He is known for his metallic cloud at the Serpentine Gallery Pavilion (London, 2013) and the Arbre Blanc residential tower, a purist masterpiece.
Euroluce 2025 hosts also the first edition of The Euroluce International Lighting Forum. The Forum will take place on April 10-11 in Pavilion 2, with the theme “Light for Life, Light for Spaces.” Organized by Annalisa Rosso, Salone’s Editorial Director and Cultural Events Advisor, the forum will bring together lighting designers, architects, artists, set designers, scientists, biologists, anthropologists, astronomers, and psychologists.

Discover the booths at Milan Salone del Mobile 2024

The Cultural Programme

In 2025, the Salone del Mobile.Milano will open with Mother, a site-specific installation by Robert Wilson. On 6th April, at Museo Pietà Rondanini – Castello Sforzesco, the renowned American artist will engage in a dialogue with Michelangelo’s final, unfinished masterpiece, set to music by Arvo Pärt. This event, in collaboration with Milano Art Week and the Municipality of Milan | Culture, will run until 18th May.

Inside the Salone, visitors will encounter two striking projects

  • Paolo Sorrentino’s La dolce attesa (Pavilions 22-24), a deeply emotional installation by the Oscar-winning filmmaker.
  • Pierre-Yves Rochon’s Villa Héritage (Pavilions 13-15), a visionary interior design concept by the French architect behind some of the world’s most luxurious hotels, including the Waldorf Astoria New York.
  • For the third consecutive year, the Formafantasma Arena (Pavilion 14) will host Drafting Futures. Conversations about Next Perspectives. Over five days, renowned thinkers and architects will discuss global challenges. The program, curated by Annalisa Rosso, will feature figures such as:
  • Lesley Lokko, founder of the Africa Futures Institute and curator of the 18th International Architecture Exhibition at the Venice Biennale
  • Valeria Segovia, Director and Design Director at Gensler London, the world’s largest architecture firm.
  • Paolo Sorrentino, who will close the lecture series.

Meanwhile, the Corraini Mobile Bookshop, curated by Corraini Edizioni, will showcase an international selection of over 110 publishers, including independent presses from around the world.

milan salone del mobile 2025

Talk at Milan Salone del Mobile 2024

The first Euroluce International Lighting Forum

The Euroluce International Lighting Forum will also feature a two-day event, Light for Life and Light for Spaces, inside the Forest of Space Arena. It will include:

  • 6 masterclasses
  • 2 round tables
  • 2 workshops
  • 20 international speakers

Among the guests will be:

  • Stefano Mancuso, pioneer of plant neurobiology
  • Marjan van Aubel, solar designer
  • Kaoru Mende, renowned Japanese lighting designer

Together, they will explore lighting design’s evolution through three perspectives: innovation, sustainability, and well-being.

Mother – A Unique Artistic Project
Robert Wilson’s installation Mother will be presented at Museo Pietà Rondanini – Castello Sforzesco, opening on April 6 in collaboration with Comune di Milano | Cultura. Featuring music by Arvo Pärt, the installation engages in a dramaturgical dialogue with Michelangelo’s unfinished Pietà Rondanini. The performance of Stabat Mater, scheduled from April 6-13, will be presented by the ensemble Vox Clamantis, conducted by Jaan-Eick Tulve, and La Risonanza, conducted by Fabio Bonizzoni. Attendance is by reservation, with tickets available at the Castello Sforzesco ticket office.

Mobility and Hospitality at Milan Salone del Mobile 2025

To support sustainable mobility, Salone has partnered with BusForFun to offer free shuttle services between Milan Malpensa and the exhibition venue.
On the hospitality front, Salone del Mobile.Milano has renewed its partnership with MiCodmc, offering an exclusive hotel booking service for attendees (reservations available via the Salone website).
For the first time, in collaboration with fuorisalone.it, Salone will support the Mito Design Connection platform (mitodesignconnections.it). This initiative, promoted by Unione Industriali Torino and the Turin Chamber of Commerce, fosters business relationships between companies in Turin and Milan. It also provides logistical and hospitality support for exhibitors and visitors.
Through the platform, attendees can book hotels and arrange travel between Turin Porta Susa and Rho Fiera.
With its cutting-edge exhibitions, bold cultural programming, and seamless event experience, Salone del Mobile.Milano 2025 is set to be an unmissable event for the design world.

All images are courtesy of Salone del Mobile.Milano

Milan Salone del Mobile 2025
April 8-13
Rho-Fieramilano

On the occasion of DW! São Paulo Design Week 2025, we interviewed Lauro Andrade, founder of DW! São Paulo Design Week. He has a managerial background with an MBA, and he previously served as executive director at companies such as Brahma, Sebrae, Pizza Hut, and Canguru Embalagens (1993 to 2003). He managed Latin America’s largest coatings, architecture, and decoration B2B fair, Expo Revestir, as well as the International Architecture and Construction Forum, for 14 years (2003 to 2017). At the same time, he organized over 30 events in 12 countries across four continents (2006 to 2017). Then, he founded Summit Promo (2003), where he designed and created DW! São Paulo Design Week (2012) and High Design Home and Office Expo (2016) — an events company he still runs today. We spoke with him about the potential of design weeks as engines to foster the growth of creative activities.

Discover São Paulo Design Week 

são paulo design week 2025

Lauro Andrade

Read more

Design Up+Rising: understanding the ideas behind Bangkok Design Week 2025

In 2025, the biggest design event in Bangkok is back. Bangkok Design Week returns for its 8th edition, continuing its mission to make creativity and design accessible to everyone—not just those in the creative industries. The festival serves as a catalyst for driving people, society, and the city forward in all dimensions.
The 8th edition, 2025, takes place from February 8 to 23. 

Discover more on Bangkok Design Week 

design event bangkok

Read more

The Stockholm Furniture Fair 2025 will showcase four thought-provoking exhibitions, each addressing timely themes, dedicated to swedish and international design. Alexander Lervik explores light and color through a philosophical lens, while Olsson Lyckefors offers an inside look at architectural creativity. Visitors will also examine plastic as a material in Lund University’s “Plastic Perspectives” and experience the timeless appeal of Italian design in “Italia Geniale,” curated by the ADI Design Museum.

This year’s exhibitions cover a wide range of topics, highlighting innovative design, challenging societal issues, and offering the public a chance to engage with the creative process.

Discover Stockholm Furniture Fair

swedish design

Exhibition “Italia Geniale”

Read more

The Stockholm Furniture Fair named Faye Toogood the 20th Guest of Honour for the 2025 edition; she will create a captivating installation in the entrance hall. Known for her ability to seamlessly move between disciplines like fashion, furniture, textiles, and sculpture, Toogood’s work embodies creativity’s unifying power. Her appointment aligns with the fair’s focus on celebrating diverse design fields.

Discover Stockholm Furniture & Light Fair

faye toogood stockholm

Faye Toogood

Read more

After Mathieu Lehanneur, Designer of the Year 2024, the Designer of the Year at Maison & Objet 2025 is British designer Faye Toogood. Her Roly-Poly armchair, featuring a soft, embracing shape, was a big hit in 2014, and is the product that gave her great fame as a designer. But her activity is all-around creative, spanning various fields. She explains, “I was born in the UK to a very English family, and we lived in the countryside. My mother was a florist and my father loved ornithology. We didn’t have television, so I read, drew, and we got up early to watch birds. Nature was our playground, I would collect all kinds of things and then spend time arranging them. This still influences my work in the way I use materials. My color palette is inspired by those landscapes.”

Discover Mathieu Lehanneur, Designer of the Year at Maison Objet 2024

 

faye toogood

Toogood Showroom, Milan Design Week 2024, photo Federico Ciamei, courtesy Maison & Objet

Read more

Textiles speak, and they tell our story. They document social changes and reflect eras. This premise, and the study of textile tradition unravel the research conducted by Alcova. Milan’s design exhibition platform explores trends in the textile industry, textile design, and textile recycle, to be seen at Heimtextil 2025. Valentina Ciuffi and Joseph Grima, the founders of Alcova, developed a pathway, Future Continuous, exploring the evolution of textiles through the ages, and identifying today’s trends.

Discover more on Heimtextil 2025

textile recycle

Left to right: Olaf Schmidt, Shirley Tale, Valentina Ciuffi and Joseph Grima (photo courtesy Messe Frankfurt/Pietro Sutera)

Read more

According to data from CSIL (Center for Light Industry Studies), India is a fast-growing market and is expected to close the year at +6% of real GDP. In 2023 India surpassed China to become the most populous country in the world, with more than 1.4 billion people. The crown may not have intrinsic value, but it symbolizes important things. According to United Nations projections, India’s population will almost certainly continue to grow for several decades, accounting for more than one-sixth of the increase in the world’s working-age population (15-64 years) between now and 2050. Moreover, 51 percent of India’s population will live in urban areas by 2047, something that will cause significant changes in the domestic market.

india design

Read more

Together with the Association of the German Furniture Industry (VDM) and the German Furniture and Kitchen Retailers Association (BVDM), Koelnmesse has decided to skip the imm cologne‘s January 2025 edition. This joint decision came after intense discussions on the furniture industry’s challenging conditions, particularly in Germany. It allows everyone involved to collaborate with Koelnmesse on developing a new, more viable future trade fair format.

The choice is primarily because the German furniture manufacturers are generally in troubled waters, as there is a scarce domestic demand for furniture, and the industry is, therefore, understandably, keeping a close eye on its spending.

Discover more on imm cologne

imm cologne 2024

imm cologne entrance

Read more

CIFF Shanghai 2024: great design was on stage in China’s most international city!

The 54th CIFF Shanghai has just ended, leaving all visitors with amazement at the incredible quality achieved by the companies that chose this rooftop to exhibit their products. Many brands furniture, and the Italian Lifestyle lounge to impress visitors. 

The 54th edition of CIFF Shanghai, China’s International Furniture Fair, held annually at the National Exhibition and Convention Center (Shanghai Hongqiao), has just ended. With the theme “Design Empowerment – Dual Internal – External Drive,” the fair articulated into the thematic areas Design Eden – Contemporary Design Trade Fair, Sofa Pavillon, Smart Sleep Pavillon and Living & Dining Rooms Funiture Pavillon hosted the 5 CIFF WMF, CIFF Upholstery Tech, CIFF Offices & Public Spaces Exhibition, CIFF Urban Outdoor Furniture Exhibition and CIFF Home Textiles & Accessories Lifestyle Exhibition; thus bringing together the entire furniture supply chain under one roof.

Discover more on CIFF Shanghai

italian lifestyle lounge

CIFF Shanghai 2024

Read more

The Milan Design Week for exhibitors and visitors

People often ask me about Design Week Milan. Both visitors and would-be exhibitors. So, I thought I would write this short guide explaining the essential info about the Milan Design Week and the Milan Design Events, 2025

Milan Design Week and Events 2025 Essentials

Dates: April, 6-13, 2025
Tickets: Free for events in town, paid admission to the Salone del Mobile (Milan Furniture Fair)

Size: 10 Districts, over 1000 events

Learn more about Milan Design Week 

Milan Design Week 1989

Exhibition by Jacopo Foggini at Milan Design Week 1999. Photo Andreas Otero, courtesy Jacopo Foggini

Read more

Alcova at Milan Design Week 2025: four locations

Alcova, founded in 2018 by Valentina Ciuffi (Studio Vedèt) and Joseph Grima (Space Caviar), is an itinerant platform that brings together designers, companies, institutions and researchers each year during Milan Design Week to investigate the future of living and making.

Discover Milan Design Week 2025

The characteristics of Alcova’s events are the locations. The Alcova team searches for old, abandoned, or otherwise little-used buildings and brings them back to life, even temporarily. The first edition, in Milan in 2028, revitalized an old, abandoned confectionery factory, Cova. Later, Alcova set up exhibitions in an abandoned wing of Milan Military Hospital and in Milan former and abandoned public Slaughterhouse.

Discover Milan Design Week 

Read more

Connected Worlds is the theme of the Fuorisalone, an essential part of Milan Design Week 2025, which will take place from 7 to 13 April 2025. Like every year, in conjunction with the Salone del Mobile.Milano, 8-13 April 2025, Milan will host the Fuorisalone, which, together with the Salone, creates the Milan Design Week.

Discover Milan Design Week 

milan design week 2025

Lasvit at Milan Design Week 2024

Read more

Milan Design Week: the biggest

For about 15 years, in various cities, not necessarily major metropolises, events revolving around design have sprung up, inspired by Milan Design Week, the mother of all design weeks. The Milan Design Week arose spontaneously, from below, as a sum of side events to the Salone del Mobile. Until the late 1980s of the current century, Milan Design Week did not exist. There was Salone del Mobile, the third week of September. September is still summer in Milan, but the weather is warmer and more pleasant than July, so it’s a good moment for outdoor evening events.

Discover Milan Design Week 

design week

Pallucco at Mattatoio, 1989, Milan Design Week

Read more

The Salone del Mobile.Milano is the world’s most important furniture fair and, over the years, has transformed into a lifestyle event of global resonance. It shares excellent success with Fuorisalone, the complex of side events with which it generates the Milan Design Week. Fuorisalone, in fact, goes much further and also involves consumer electronics, watchmaking, fashion, and now AI, as well as furniture, of course.

It is always little talked about, but in fact, much of the fame of the Salone del Mobile.Milano is owed to the care exhibiting companies devote to the displays, which internationally renowned architects often design. The architecture of the stands and fittings in the city thus adds up to the creativity of the exhibitions and products to generate the phenomenon called Milano Design Week, or Fuorisalone, if we speak only of the collateral events in the city.

Read more

The 2024 edition of CIFF Guangzhou took place on March 18 to 21 and March 28 to 31. This was the first truly international edition since the pandemic boomed with the highest number of visitors ever. In the eight days of the exhibition (four for home and outdoor furniture, four for contemporary office design and contract furniture), 363,449 trade professionals visited CIFF Guangzhou, an increase of 22.06 percent over 2019. CIFF is thus confirmed as the world’s largest trade fair for the furniture industry. It also has a great international resonance, thanks to 51,025 visitors from 178 countries.

Discover more on CIFF Guangzhou

Read more

The Salone del Mobile.Milano 2024 is back from April 16 to 21, in Rho-Fieramilano halls, like every year. But what are the new features of the next edition, the 62nd? Let’s see what we can expect from this event, which promises to be as interesting as ever.

Highlights of the Salone del Mobile.Milano 2024

Salone del Mobile Milano Dates: April 16-21, 2024
Salone del Mobile Milano Location: Rho-Fiera Milano
Opening hours: 9:30 a.m.-6:30 p.m.
Press hours: 8:30 a.m.-6:30 p.m.

Co-located shows
Salone del Mobile.Milano
Eurocucina
FTK Technology for the Kitchen
International Bathroom Exhibition
Furniture Complements
S. Project
Workplace 3.0
SaloneSatellite

salone del mobile milano 2024

Salone del Mobile.Milano, entrance. Photo Alessandro Russotti, courtesy Salone del Mobile.Milano

Read more

Guest of Honour at the Stockholm Furniture Fair 2024 is Formafantasma, the Italian design duo. In today’s design scene, the Formafantasma studio stands out as one of the most prolific. In fact, the studio has exhibited his works in galleries and museums worldwide. The research-intensive studio uses design as an agent of social and environmental transformation. Its mission is to demonstrate that design is much more than a tool for conceiving objects; it can change entire systems.

Discover more on Stockholm Furniture Fair

formantasma stockholm furniture fair

Formafantasma, photo by Gregorio Gonella, courtesy of Stockholm Furniture Fair

Read more

Elena Salmistraro, a designer from Milan, is the Designer of the Year at Ambiente 2024.
Product designer and artist born and based in Italy, Elena Salmistraro has been permanently on the list of the 100 most important design personalities of AD Italy, Germany, and France, and Marie Claire Maison for years.
In 2022, she won the Frame Design Award as “Best Designer,” and in 2023, Forbes magazine included Elena Salmistraro in its list of 100 successful Italian women.

Discover more about Ambiente 2024

elena-salmistraro-ambiente.jpg

Elena Salmistraro (photo from Elena Salmistraro website)

Read more