On the occasion of DW! São Paulo Design Week 2025, we interviewed Lauro Andrade, founder of DW! São Paulo Design Week. He has a managerial background with an MBA, and he previously served as executive director at companies such as Brahma, Sebrae, Pizza Hut, and Canguru Embalagens (1993 to 2003). He managed Latin America’s largest coatings, architecture, and decoration B2B fair, Expo Revestir, as well as the International Architecture and Construction Forum, for 14 years (2003 to 2017). At the same time, he organized over 30 events in 12 countries across four continents (2006 to 2017). Then, he founded Summit Promo (2003), where he designed and created DW! São Paulo Design Week (2012) and High Design Home and Office Expo (2016) — an events company he still runs today. We spoke with him about the potential of design weeks as engines to foster the growth of creative activities.
Discover São Paulo Design Week
Lauro Andrade
