Heimtextil 2025: a big success

It’s always been said that design is a process rather than a product. Heimtextil 2025 embraced this idea by enlisting Patricia Urquiola and Alcova to explore the connection between design and textiles. Patricia Urquiola named her project for Heimtextil 2025 “Among Us.” She created an enchanted living room that served as more than just an installation—it became a convivial space where people could experience technology and craftsmanship embodied in fabric up close. Aquafils, CC Tapis, Cimento, Kettal, Kvadrat, and Moroso collaborated on the area, showcasing the full potential of contemporary textiles as hybrid surfaces combining digital technology with exceptional craftsmanship.

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The Patricia Urquiola vision 

Patricia Urquiola explained her vision: “This installation brings together technology and craftsmanship, digital and manual processes, to ‘play’ with fabric and push the boundaries of combining natural and recycled fibers.” The hanging carpets effectively demonstrated how Econyl, a recycled nylon fiber, can transform into soft wool. This was just one example of the extensive research driving the installation.
Urquiola designed the “Among Us” lounge as a space for relaxation, surrounded by diverse textiles across floors, walls, and furniture. Carpets, rugs, tapestries, sofas, and partitions blended artisanal techniques with industrial processing.

“I approached this installation with as much creative freedom as possible,” said Urquiola, “but I kept the perspective of a designer, not an artist. Usually, I design for industrial production, which requires careful attention to factors affecting large-scale manufacturing. For this project, I focused more on research, collaborating closely with companies and artisans.” Some pieces were crafted in India and shipped, while others were created locally.

Urquiola described how she enjoyed being present during the tapestry-making process and working with Moroso to develop upholstered pieces in new, specially created colors. For the flooring, the team explored innovative techniques, with one section of the floor designed to be walked on without shoes. “Additionally,” Urquiola added, “the entire installation can be reused for future exhibitions and installations later this year.”

In the photogallery, images from Among us

Heimtextil 2025: a resounding success

Heimtextil 2025 concluded with great success, attracting over 50,000 visitors and more than 3,000 exhibitors. Highlights included the Heimtextil Trends 25/26, curated by Alcova Milano, and the groundbreaking “Among Us” installation, which set new standards in interior design, retail, and hospitality. The 2025 edition saw a 10 percent increase in visitors and an overall growth in exhibitors, reinforcing the role of fairs as vital platforms for developing new markets.

Discover Future Continous, trends at Heimtextil 2025

In the photogallery, images from Future Continuous exhibition

International exhibitors made up 96 percent of participants, underscoring Heimtextil’s status as the world’s leading trade fair for home and contract textiles. Key exhibiting countries included China, India, Pakistan, Turkey, Germany, Italy, Spain, Portugal, and Belgium. The fair also experienced a rise in international visitors, with 84 percent coming from countries such as Argentina, France, the United Kingdom, India, Italy, Japan, Canada, the Netherlands, South Korea, the United States, and the United Arab Emirates.

Heimtextil 2026: innovation on the horizon

Heimtextil 2026 promises even greater innovation in textile design. Patricia Urquiola will continue expanding her research into tactile and material exploration, while Alcova Milano will advance its global investigation into innovative materials and emerging aesthetics.

A new product segment at Heimtextil 2026

Moreover, Heimtextil introduces a new product segment for its 2026 edition. Non-textile floor coverings will now have a dedicated space at the world-renowned trade fair for home and contract textiles in Frankfurt. The new area, Flooring & Equipment, complements the existing Carpets & Rugs portfolio, creating an appealing expansion for various visitor groups and opening opportunities for valuable new connections.