The Salone del Mobile.Milano is the world’s most important furniture fair and, over the years, has transformed into a lifestyle event of global resonance. It shares excellent success with Fuorisalone, the complex of side events with which it generates the Milan Design Week. Fuorisalone, in fact, goes much further and also involves consumer electronics, watchmaking, fashion, and now AI, as well as furniture, of course.
It is always little talked about, but in fact, much of the fame of the Salone del Mobile.Milano is owed to the care exhibiting companies devote to the displays, which internationally renowned architects often design. The architecture of the stands and fittings in the city thus adds up to the creativity of the exhibitions and products to generate the phenomenon called Milano Design Week, or Fuorisalone, if we speak only of the collateral events in the city.
