A new concept for imm cologne 2020

imm cologne 2020

imm cologne ended on Sunday, January 19, 2020, with an overall positive balance. About 128,000 visitors visited the fair, registering an increase in visitors compared to the last edition. (2018: 125,000 visitors). This year imm cologne again presented itself in a very international guise. Of the 82,000 trade visitors (2018: 80,704), about 50 percent came from abroad.

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imm cologne 2020
Emu at imm cologne 2020

A global trade fair

The visitors mainly were nurturing contacts and looking for trends. Most visitors came from the Netherlands, Belgium, Italy, Switzerland, and France. The countries that showed the most significant increases in visitor numbers were Switzerland (+18%), the Netherlands (+11%) and Belgium (+10%). The influx of visitors from Italy and Russia also remained positive. Overall, Europe showed an improvement of 3.8 percent, and visitor arrivals from North America also grew significantly (+14.1 percent). Following the trade dispute with the United States, the influx from China also consolidated at a high level, with about 3,000 visitors.

High-level visitors

However, imm cologne was not only convincing in terms of quantity. Data drawn from registrations show that the quality of trade visitors was also at an excellent level in international comparison. Specialist retailers and major international furniture and interior design visitors were registered, many from chains in the world’s top 30. Increases were noted particularly from Great Britain, thanks to DFS, Heal’s, John Lewis and others. The Scandinavian countries also showed positive development with Iddesign, JYSK, Svenska Hem, and the Indoor Group from Finland. At the same time, Bromölla and Säng Jätten stationed their entire purchasing teams at the fair for several days.

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imm cologne 2020
Desalto at imm cologne 2020

imm cologne also welcomed decision-makers from large international chains, including Alinea and but from France, El Corte Inglés from Spain, Nitori from Japan and Boston Interiors from the US. Online retail giants, such as Amazon, Otto Group, and Wayfair, also took advantage of the fair to engage in business. Many furniture centers focused on design from the U.S., Canada, Asia, Russia and Korea, crowded the Pure segment of imm cologne, proving that the show’s offerings attracted international trade.

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imm cologne 2020
Cor at imm cologne 2020

Two themes for the trade shows at imm cologne 2020

The success of imm cologne 2020 also expresses the essential conceptual and content evolution faced by the trade show. For the first time, the fair focused on two thematic worlds. “Pure” presented the entire world of fashionable design brands, while “Home” brought on stage the new home of furniture proposals in the lifestyle strand. At the end of the show, everyone agreed that the new breakdown made the show clearer and more usable for visitors. With the significant expansion of Let’s be smart, the Smart Village also devoted more attention to the smart living theme. It also offered the industry an exciting platform for cross-industry matchmaking.

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imm cologne 2020
Schönbuch at imm cologne 2020

Exhibitors and visitors welcomed the new structure of Hall 10 and the new content displayed in the special Future Interiors area, focusing on German furniture trends and the important theme of sustainability. The conceptual evolution of Hall 11 in the Pure Atmospheres segment was also perceived as an essential stage in the development of imm cologne.

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imm cologne
Piet Boon at Design Post 2020, during imm cologne 2020

Das Haus 2020

Das Haus 2020, the “ideal” house designed by an international studio, spoke Spanish. Indeed, the Valencia-based firm MUT presented an “ideal home” with a Mediterranean flair. The house was inspired by Spanish houses that revolve around the patio. Spacious and airy spaces, where indoor and outdoor ambiances interact, for fluid and contemporary living.

imm cologne 2020
Das Haus 2020, design by MUT Studio