The 2024 edition of CIFF Guangzhou, held in two phases, March 18-21 and March 28-31, is on the starting blocks. The two phases differ in the product sectors they involve: home furnishings, the first, and office and contract, the second.

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The CIFF Guangzhou 2024 map

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The 2024 edition of MIFF promises to be a successful event. The exhibition spaces at the two venues, the Malaysia International Trade & Exhibition Centre (MITEC) and the World Trade Centre Kuala Lumpur (WTCKL), are fully booked. MIFF 2024 will include 17 pavilions, with a total exhibition area of 100,000 square meters, divided between the two exhibition venues. This year’s 673 exhibitors expect more than 20,000 visitors from 140 countries and regions.

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The 2024 edition’s highlights are several. First, MIFF is turning 30; the first edition took place in 1995. Evolution over time has made it increasingly international, and today exhibitors, in addition to Malaysia, come from China, Japan, Indonesia, Singapore, South Korea, Taiwan, Thailand, Turkey, the United States, and Vietnam.

Discover Maison & Objet 2024

Funbies booth at MIFF 2023

The MIFF Furniverse app, developed further after the pandemic, is an essential tool for visitors. The all-in-one app provides detailed information on exhibitors’ products, booth locations, special events, and more. Even before the trade show opens, the app allows visitors to see the products on display and make appointments, to plan their visit better.

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Kinheng booth at MIFF 2023

Highlights of MIFF 2024 in Kuala Lumpur

Once again, for the 2024 edition, MIFF – Malaysian International Furniture Fair will give free hotel accommodation to buyers visiting MIFF for the first time. The Valued Visitor Privilege (VVP) program provides that buyers going to MIFF for the first time can stay for free in a hotel of the Fair’s choice. To further facilitate the attendance of buyers from abroad, Malaysian Customs has activated a special lane for trade events to speed up entry through immigration.

As part of the celebration, exhibitors and buyers will join in a virtual tree-planting initiative to raise awareness of the sustainability of the furniture industry, which relies on wood as a raw material.
Industry seminars are exciting side events that allow retailers and entrepreneurs to update their furniture production and sales knowledge.

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Inter Sofa booth at MIFF 2023

Exhibitors at MIFF 2024

As anticipated, about 50 percent of the exhibitors at MIFF 2024 come from Malaysia. The remaining 50 percent come from China, Japan, Indonesia, Singapore, South Korea, Taiwan, Thailand, Turkey, the United States, and Vietnam. Wood furniture represents the most extensive product sector, followed by upholstered and office furniture.

Read the interview to Anna Pellizzari, Materially Executive Director

Malaysian wooden furniture

Malaysia is among the top 20 wood exporters in the world. Among Malaysia’s most popular wood for furniture is undoubtedly rubberwood, or Hevea, a particularly sustainable wood. It is a cultivated wood suitable for furniture, both for stability and grain; 80 percent of Malaysian furniture is made from rubberwood.
In addition, Malaysia has patented a high-temperature drying (HTD) treatment for rubberwood. HTD is a process that eliminates the use of borate, improves wood stability, and reduces processing time from about two weeks to one or two days. The overall operation involves one step, in which green rubberwood is converted into dried lumber for subsequent downstream production (including furniture).

HTD is a process that reduces processing time from about two weeks to one or two days. The Forest Research Institute Malaysia (FRIM) has obtained patents for HTD technology from the United States (March 2013) and Malaysia (October 2013). It has also applied for patents in six other countries: Singapore, Thailand, Vietnam, Indonesia, China, and India.

Young designers at MIFF 2024

Since 2010, MIFF has offered the Furniture Design Competition (FDC) at each edition. This is a competition for young designers, rewarding the most innovative furniture ideas. The theme for the 2024 edition is “Chair-volution.” The xOrdinary platform also hosts projects by young designers and start-ups. Here, we can find new materials, new products, and new manufacturing processes.

Let’s meet in Kuala Lumpur at MIFF 2024 from March 1 to 4.

Ambiente Fair 2024 Designer Community

From January 26 to 30, 2024, Ambiente is the place where the international design community meets. The 2024 claim is “The Lifestyle Movement”, with a focus on design and trends.
The Designer Community at Ambiente 2024 dedicates a whole day to design and designers.
On Saturday, January 27, Designer Day offers inspiration to those who are looking for the latest trends. From 11:30 a.m. to 4:30 p.m., there will be talks by well-known international designers. Elena Salmistraro will give her special presentation “The Lounge – A Serious Game”; then, presentations by Christoph Brach of Raw Colour, Laura Straßer of Matter of Course, Alison Mears and Jonsara Ruth of Parsons Healthy Materials Lab, and T.A. Wu of Spring Pool will follow.

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