Trade fairs are the oldest and most traditional platform for trade exchanges. And furniture could transform design & furniture trade shows into into design and lifestyle exhibitions. Today, more than ever, furniture trade fairs are increasingly platforms for cultural as well as commercial exchange. Visitors, in fact, are not only retailers, wholesalers or contractors, but also architects and interior designers who, in addition to products, seek information on trends in products and materials. Many trade shows, alongside the commercial display, organize exhibitions with notable curators, so the trade fairs become centers of cultural exchange. Last but not least, furniture and design trade fairs are preferred destinations for journalists and bloggers, so exhibiting at fairs becomes a helpful communication tool, adding value to the commercial objective.
imm cologne ended on Sunday, January 19, 2020, with an overall positive balance. About 128,000 visitors visited the fair, registering an increase in visitors compared to the last edition. (2018: 125,000 visitors). This year imm cologne again presented itself in a very international guise. Of the 82,000 trade visitors (2018: 80,704), about 50 percent came from abroad.
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